Design Portfolio

At Sunnywood, design is the art of listening, learning, creating and giving purposeful structure to ideas that drive compelling and useful communication. These projects and their case studies offer insight into our design methods by showing the results of our work.

League of American Bicyclists

The League, America's oldest bicycling advocacy organization—established in 1880, asked us to cast off everything but their logo and start fresh in a redesign of their large, out-dated site. A few significant brand elements had recently undergone updating and we advised the group to fashion a consistent character by drawing on visual cues from the redesign of the American Bicyclist, their membership magazine. See the case study.

Climate Northeast

As a project of the World Resources Institute, Climate Northeast was ready for a major overhaul. The project had grown nicely without any visual identity and at this point the leaders felt it was time for a logo as well. So we started from the very foundation, presenting many iterations of marks and concepts for the logo and logotype. See the case study.

Adventure Cycling

Since the famed bicentennial summer of 1976 Adventure Cycling has been leading bike tours across America. The organization at this time, was not only looking to increase the number of participants on its tours but also to minimize questions and staff time in providing pre-trip assistance. The final objective was to inform the applicants and create more realistic expectations in hopes that participants would enjoy themselves more if their expectations were closer to what the group was providing. See the case study.

Amigos de las Américas

Looking for vast improvement and hopes of solving some of the inherent issues with the old site Amigos came to us for a ground up redesign. We quickly headed off to Houston, Texas, the international headquarters, for the critical discovery phase. With the varied constituents we needed to solicit new volunteers, attract and educate program staff, create a virtual community for alumni and finally petition and recognize major supporters. We had our work cut out for us. See the case study.

Solar Nation

A new coalition of partners from many renewable energy sectors came to us to build the site for Solar Nation. They told us they wanted to be the political action home for solar power. The site necessitated effortless management to add, edit and archive the articles that link to an integrated outside advocacy service. The site builds a database of contacts and facilitate solar news distribution with the sole purpose of activating people across our nation, asking everyone to wave the solar flag. See the case study.

You can also check out our Development Portfolio.