Case Study

Amigos de las Américas

Challenge: A major overhaul for Amigos was overdue. Their board had recently set out to increase trips and volunteers considerably over the next few years. The web site is going to play a big part in the strategy to meet their goals. We had our work cut out for us.

Results: A fresh perspective gives us the opportunity to shape the site for several types of visitors: volunteers, staff, alumni and supporters. A sense of connection to young people and the communities we take them is the over arching message. The site will give new volunteers and their parents all they need to jump in. The project staff needs organization and resources. The alumni will have a place to write their stories, share their pictures and continue to stay involved. Supporters need the big picture and that is what they will get. The site is available in both Spanish and English with Portuguese planned for the future. The site launched in September. See the site now.