Case Study

Adventure Cycling Tour Book

Challenge: Create a beautiful and moving catalog of the bike tours that the nations largest bike travel organization offers. One goal was to clarify to riders the nature of a self-contained tour. Another was to drive the prospective riders to the Adventure Cycling web site where more info exists and sign-up happens.

Results: We had beautiful real-life images that represented the trips wonderfully. We also used past participants comments and captions to breathe a sense of the road and trail right to the piece. We categorized the tours into four groups, each with a well defined list of expectations and features. The tour book was quite successful, with a big increase in sign-ups over past years and over 96% happening through the web site.